Senior Marketing Analytics Manager

Shopify is looking for a Senior Marketing Analytics Manager to lead measurement strategy across our paid and organic channels. You'll work closely with performance marketing, product, and finance teams to ensure every dollar of spend is tied to measurable business outcomes. **What you'll do:** - Build and maintain our multi-touch attribution model across web, app, and offline channels - Design experimentation frameworks to evaluate channel incrementality - Partner with media teams to analyze campaign performance and surface insights - Develop executive-level dashboards in Looker that track CAC, LTV, and ROAS - Own our GA4 implementation and ensure data accuracy across all properties **What you'll need:** - 5+ years in marketing analytics or growth analytics - Expert-level SQL; Python a strong plus - Deep understanding of GA4, Google Tag Manager, and server-side tagging - Experience with MMM or MTA modeling - Strong communication skills — you can explain p-values to a CMO